Unlock Higher Engagement with Interactive Ad Forms
What are Interactive Ad Forms?
Interactive ad forms are ad units that let people respond directly inside the ad—without jumping to a landing page. Instead of a static banner, you use an interactive form, quiz, poll, or mini configurator embedded in display, social, video, or CTV placements. Users tap, type, or select answers, and you capture consented first-party data while delivering immediate value, like a product match or price estimate.
How Do They Work?
- The ad loads an embedded form with a few fields or choices.
- Conditional logic adapts questions based on previous answers.
- Data syncs to your CRM or marketing automation when the user submits and opts in.
- A thank-you state can show recommendations, a promo code, or a calendar slot.
What Can You Build with Them?
- Lead gen forms that pre-fill from platform data
- Product finders and calculators
- Short quizzes for personalization (great for quiz marketing)
- Polls and online surveys for audience insights
- Store locator or appointment booking
Why Use Interactive Forms?
- Higher engagement and completion rates vs. click-through funnels
- Cleaner, consented first-party data for lead generation
- Faster time to value, which reduces drop-off
- Clear measurement: you can track every step
Setup Best Practices
- Start with one objective: qualify, segment, or book—don’t do all three.
- Keep it short: 3–5 steps, progress bar, and one action per screen.
- Offer value in return: instant results, discount, or content.
- Use plain microcopy and large tap targets for mobile.
- Ask for email last, after you’ve earned interest.
- Provide explicit consent options; it’s advisable to align with your data policy.
- Integrate with CRM; use hidden fields for campaign IDs.
- A/B test headlines, question order, and default choices.
What Should You Measure?
- Engagement rate, completion rate, and time to complete
- Cost per lead and quality score in your CRM
- Drop-off by step to find friction
- Downstream conversion and revenue, not just form fills
- Match rate for remarketing audiences
Is a Quiz Useful Here?
Yes. A lightweight quiz for lead generation can segment users and return tailored recommendations. Marketers are recommended to use quiz marketing when education and product fit matter.
