Top Tools for Digital Marketing in Real Estate
Selling real estate in 2025 is as much about digital presence as it is about location. Buyers start their journey online, compare multiple listings, and expect a seamless experience. To stand out, real estate professionals need the right digital marketing stack.
Here are 10 tools that can help you attract more leads, improve conversions, and close more deals.
1. Zillow Premier Agent
If you’re selling in the US, being visible on Zillow is non-negotiable. Premier Agent lets you advertise directly on property listings and capture leads as buyers browse homes.
👉 Practical use: Invest in high-quality listing photos and respond fast to inquiries — Zillow users expect instant answers.
2. HubSpot CRM
Managing real estate leads without a CRM is a nightmare. HubSpot helps track buyers, sellers, and follow-ups in one place.
👉 Practical use: Automate reminders for follow-up calls and segment leads by buying stage.
3. Interactiveform.com
Static contact forms on real estate websites rarely convert. Buyers and sellers want engagement. With Interactiveform.com, you can create branded interactive forms and quizzes that capture phone numbers and emails in context.
👉 Practical use:
- Create a quiz like “Find out how much your home is worth” or “Discover which mortgage fits you best.”
- Embed it on your landing page or link it directly from Facebook/Google Ads.
- Leads see value, you get more phone calls and email submissions.
4. Canva
Visuals sell property. Canva makes it easy to design social media posts, ads, and brochures without a professional designer.
👉 Practical use: Use Canva templates for Instagram Stories showcasing new listings or neighborhood guides.
5. Google Ads
High-intent buyers search Google first: “homes for sale in Miami”, “condos near me”. Running local Google Ads ensures you capture these leads.
👉 Practical use: Focus on location keywords, use call extensions, and send traffic to a landing page with an interactive form instead of a generic homepage.
6. Facebook & Instagram Ads
Meta Ads are perfect for targeting life events like moving, getting married, or having kids.
👉 Practical use: Use carousel ads to showcase multiple properties, and retarget visitors who viewed your listings but didn’t convert.
7. Matterport
3D tours are no longer a luxury — they’re an expectation. Matterport creates immersive virtual property tours.
👉 Practical use: Add a 3D walkthrough to listings so buyers can explore without visiting physically.
8. Mailchimp
Email marketing still works in real estate. Mailchimp helps automate newsletters with new listings, open houses, and tips.
👉 Practical use: Segment lists into buyers, sellers, and investors to send targeted campaigns.
9. Hootsuite
Managing multiple social accounts can be messy. Hootsuite lets you schedule posts, monitor engagement, and analyze performance.
👉 Practical use: Plan a month of Instagram posts in one sitting and track which property posts drive the most leads.
10. SEMrush
SEO is critical for long-term real estate marketing. SEMrush helps you analyze keywords, track competitors, and optimize your website.
👉 Practical use: Target keywords like “buy condos in Brooklyn” and monitor backlinks to boost search visibility.
📈 Final Thoughts
To succeed in real estate digital marketing, you need:
- Lead capture tools like Interactiveform.com (to maximize conversions).
- Ad platforms like Google and Facebook (to drive traffic).
- Content and visuals (Canva, Matterport, Mailchimp).
- Analytics & SEO (HubSpot, SEMrush).
Combine 2–3 tools from each category, and you’ll build a system that doesn’t just generate clicks — it generates qualified real estate leads ready to buy or sell.
