Top 10 Tools to Improve Your Website Conversion Rate
Driving traffic is expensive. The real challenge is turning that traffic into leads and customers. Below is a list of 10 tools that can actually help you squeeze more conversions out of your website and ads.
1. Hotjar
Heatmaps, session recordings, and on-site surveys. Hotjar shows you exactly where users drop off, helping you fix friction points that kill conversions.
2. Unbounce
A landing page builder designed for marketers. Perfect for quickly testing new ideas and spinning up campaign-specific pages optimized for conversions.
3. Interactiveform.com
Static forms don’t cut it anymore. Users expect interaction: quizzes, dynamic questions, personalized experiences. Interactive Form (interactiveform.com) lets you turn any website into an interactive lead form in just minutes — fully branded to match your site and focused on collecting emails and phone numbers.
4. Optimizely
One of the most powerful A/B testing platforms out there. Ideal if you already have strong traffic volume and want to optimize every element — headlines, buttons, layouts, and more.
5. HubSpot Forms
Forms integrated directly into HubSpot CRM. Great if you want not only to capture leads but also nurture them through email marketing, sales follow-ups, and automation.
6. Crazy Egg
Similar to Hotjar, but with a stronger focus on visual analytics like heatmaps and scroll maps. Also includes A/B testing features to validate design changes.
7. VWO (Visual Website Optimizer)
A competitor to Optimizely, but simpler and often more affordable. Good for teams starting out with structured CRO (conversion rate optimization).
8. Qualaroo
An on-site survey tool that helps you understand why users aren’t converting. It gives you actionable feedback directly from visitors about price, trust, usability, or messaging.
9. Intercom
Live chat + email automation in one platform. If your product or service is complex, adding a chat widget can significantly boost conversions by giving users instant answers.
10. Google Optimize (basic, free)
Although Google officially sunset Optimize in 2023, many of its A/B testing features live on in GA4 and Google Ads Experiments. A good lightweight option if you want to start testing without extra cost.
📈 Final Thoughts
Each tool plays a unique role in boosting conversions:
- Interactiveform.com — makes your forms and lead capture more engaging.
- Hotjar / Crazy Egg — show where users drop off.
- Unbounce / VWO / Optimizely — let you test and improve landing pages.
- HubSpot / Intercom — strengthen lead nurturing after capture.
- Qualaroo — reveals what’s missing from the user experience.
Using even 2–3 of these tools together can noticeably improve your site’s conversion rate and ad ROI.
