06 Oct 2025 1 min read FAQ

How to Embed Quizzes on Shopify for Better Engagement

How do I embed a quiz on Shopify?

A well-placed quiz can guide shoppers to the right products and fuel lead generation. Think of it as an interactive form that boosts engagement while collecting zero‑party data. Here's how to embed one on Shopify, plus best practices to make it convert.

What are my embedding options?

Use a Shopify quiz app with a Theme App Extension (fastest, no code).
Embed a third‑party quiz via HTML/iframe.
Add a quiz as a popup or slide‑in using an app (great for quiz marketing).

Step‑by‑step: HTML/iframe embed on a page

In Shopify admin, go to Online Store → Pages → Add page.
Switch to the HTML view (code icon).
Paste your quiz embed code (iframe or script) from your quiz builder.
Save the page, then add it to your navigation (Online Store → Navigation).
Test on desktop and mobile, and verify the results page works.

Step‑by‑step: Add to a theme section

Go to Online Store → Themes → Customize.
Add a Custom Liquid or Custom HTML section to the desired template (home, product, or collection).
Paste the embed code, position it, and save.
Preview in multiple breakpoints to ensure responsiveness.

Where should the quiz live?

Home hero as a "Find your fit" guide.
Collection pages to reduce choice overload.
Product pages for size/shade finders.
Blog posts or online surveys that educate and pre‑qualify.

How do I capture leads and track performance?

Place the email field after results with a clear value (personalized picks, discount). It’s advisable to include consent text.
Send responses to Shopify Customers via your app or an automation tool, and tag contacts for segmentation.
Use UTM parameters and hidden fields to attribute a quiz for lead generation to channels.

Common issues and quick fixes

Quiz not showing: publish changes and check if scripts are allowed in that section.
Styling off: set the quiz width to 100% and enable responsive options.
Slow load: reduce images in the quiz and lazy‑load below‑the‑fold placements.

Final tip

Keep it short (5–8 questions), show a progress bar, and use conditional logic. Done right, quizzes outperform static forms and become a reliable engine for lead generation.