Health Insurance Quiz Template — Capture More Coverage Comparison Leads

Introduction

This interactive quiz form template is designed for individuals and families in the insurance industry who are seeking to compare health coverage options. It transforms the often confusing process of comparing insurance plans into an engaging experience that simplifies decision-making.

You can embed this quiz on your website or use it in advertising campaigns on Facebook Ads, Google Ads, or landing pages to significantly boost conversion rates and capture more qualified leads.

Below you'll find a complete breakdown of how to build this quiz, the exact questions it contains, and a working example you can use right away.

How It Works

This quiz guides users through a series of questions to understand their current health coverage, their timeline for getting a new plan, their preferences in a plan, and the number of people needing coverage. At the end of the quiz, users are presented with a lead capture form to receive personalized coverage comparisons.

Questions cover:

• Current health coverage
• Timeline for getting a new plan
• Preferences in a health plan
• Number of people needing coverage

Quiz Questions

Question 1: What's your current health coverage?

• No coverage
• Individual plan
• Family plan
• Employer's plan

Question 2: Are you looking for a new plan?

• Yes, immediately
• Yes, in 1-3 months
• Yes, in 3-6 months
• Just browsing

Question 3: What's most important in your plan?

• Low premiums
• Broad coverage
• Low deductibles
• Specific doctors

Question 4: How many people need coverage?

• Just me
• 2 people
• 3-4 people
• 5+ people

Prompt Example

Create an interactive quiz for health insurance providers to help users compare coverage options based on their current coverage, timeline for a new plan, plan preferences, and number of people needing coverage.

How to Use It in Campaigns

Embed this quiz in your website's health insurance product pages to engage visitors and capture leads. Use it in Facebook Ads and Google Ads campaigns targeting individuals and families looking for health insurance. You can also integrate it into blog posts about health insurance, or create a dedicated microsite for the quiz to drive traffic from email campaigns or social media.

Why It Converts

This quiz reduces the friction often associated with comparing health insurance plans by personalizing the process. It qualifies leads by understanding their needs and preferences, building trust by offering personalized recommendations. This approach can improve lead quality by up to 50%, turning more visitors into potential customers.

Start Using This Quiz Template Today

Don't miss out on the opportunity to capture more qualified leads. Create your own version of this quiz in minutes with Interactive Form and start converting more leads today.