Crafting an Effective Course Recommendation Quiz

What Makes a Good Course Recommendation Quiz?

A good course recommendation quiz does two jobs: it helps people choose confidently and helps your team learn what to offer next. Treat it as an interactive form that guides decisions, not just a gimmick for lead generation.

Which Questions Should It Ask?

Your quiz should map inputs to course outcomes:

• Current skill level and prerequisites completed
• Primary goal (career change, upskilling, certification)
• Time commitment and schedule constraints
• Preferred learning format (self-paced, cohort, live)
• Budget range and support needs (mentor, tutoring)
• Technical stack or domain interests

How Should Scoring and Logic Work?

• Use weighted scoring tied to course attributes (difficulty, duration, modality).
• Add branching logic: skip irrelevant paths based on early answers.
• Enforce minimum requirements to avoid mismatches.
• Show a confidence label (e.g., High/Medium) based on answer completeness.

How Do You Boost Completion Rates?

• Keep the quiz short (5–7 questions); show a progress bar.
• Use plain language and one decision per screen.
• Offer “skip” and “I’m not sure” options.
• Optimize for mobile; include subtle visuals, not heavy media.
• Unlike long online surveys, prioritize momentum over depth.

How Should Results Be Presented?

• Lead with one best-fit course plus 1–2 alternates.
• Explain why: “Matches your goal and 5–7 hr/week availability.”
• Offer next steps: enroll, book a consult, or start a free lesson.
• Provide a light comparison table or key highlights, not a wall of text.

How Can You Use It for Lead Generation Without Hurting Trust?

• Place the email gate after a summary of results.
• Make fields optional and state value clearly (syllabus + study plan).
• It’s advisable to add a brief privacy note.
• Position your quiz for lead generation within a broader quiz marketing plan.

What Should You Measure and Iterate?

• Start rate, completion rate, and drop-off by question
• Result-to-enroll conversion and emails captured
• A/B tests on questions, CTAs, and result framing
• Content gaps: popular goals with weak course matches

Common Mistakes to Avoid

• Too many questions or vague outcomes
• Generic results that feel canned
• No follow-up or onboarding sequence
• Jargon-heavy wording
• Ignoring accessibility and mobile users

Design it as a helpful decision tool first; the enrollments will follow.