Boost Test Drive Bookings with Engaging Quizzes

How Do Quizzes Increase Test Drive Bookings?

Quizzes turn passive browsing into guided decision-making. By acting as an interactive form, a well-built quiz diagnoses needs, narrows options, and removes friction between curiosity and scheduling. The result: more qualified leads and more test drive bookings.

Why Do Quizzes Work?

• They reduce choice overload by matching drivers to 2–3 suitable models.
• They create momentum: each answer is a micro-commitment that makes booking feel like the next natural step.
• They personalize the journey, using answers (budget, commute, family size) to tailor recommendations.
• They capture intent data for lead generation, enabling fast, relevant follow-up.

What Should the Quiz Include?

• 5–7 questions on lifestyle, budget, fuel preference, body style, and must-have features.
• Branching logic to keep questions relevant.
• A results page with clear model matches and a prominent “Book a Test Drive” CTA.
• Embedded calendar to choose date, time, and location without leaving the page.
• Minimal fields at the end (name, email, phone). Offer optional trade-in details.

Where Should You Place It?

• Homepage hero and key model pages to capture high intent.
• Paid ads and social posts as a quiz for lead generation.
• QR codes in-showroom and at events to convert foot traffic.

How Does It Feed Your Sales Process?

• Auto-create CRM leads with quiz responses and preferred slots.
• Notify the right salesperson based on location or model interest.
• Send instant confirmations and reminders to reduce no-shows.

What Should You Measure?

• Start and completion rates
• Lead conversion and booking rate
• Time from quiz completion to scheduled test drive
• Show rate and eventual sales conversion

Best Practices

• Keep it mobile-first and under two minutes.
• Use incentives thoughtfully (e.g., fuel card raffle) to lift completion.
• A/B test question order, copy, and CTAs.
• Be transparent about data use; it’s advisable to state how you’ll follow up.
• Compare against online surveys; quizzes with outcomes and scheduling outperform generic forms in quiz marketing.

In short, a quiz moves shoppers from “Which car fits me?” to “I’m ready to try it,” making it a practical, high-converting tool for test drive bookings.