1 min read FAQ

Boost Car Sales with Fun Interactive Facebook Quizzes

Can I Use Interactive Quizzes in Automotive Facebook Ads?

Yes—with the right formats. While a fully playable quiz doesn’t run inside the ad unit itself, Facebook (Meta) supports several paths to deploy a high-converting, quiz-style experience for dealerships and auto brands.

How to Run a Quiz in Facebook Ads

  • Lead Ads with Instant Forms: Use an interactive form to ask 3–7 multiple-choice questions (budget, body style, fuel type), then show a tailored thank-you screen and collect details for lead generation.
  • Instant Experience (full-screen): Build a tappable, visual flow that guides users to a recommended model or trim and directs them to a dealer page or test-drive booking.
  • Click-to-Messenger or WhatsApp: Create a conversational quiz with quick replies (e.g., “Commute length?” “Seats needed?”) and deliver results dynamically.
  • Landing Page Quiz: Drive traffic to a mobile-first quiz hosted on your site, tracked with Pixel/Conversions API.

Best Practices for Quiz Marketing

  • Start with value: “Find your perfect SUV in 45 seconds” outperforms generic copy.
  • Keep it short: 5–7 questions; progress indicators help completion.
  • Personalize results: Show model matches, payment ranges, or trim suggestions based on answers.
  • Optimize for mobile: Big buttons, minimal typing, fast load.
  • Follow up fast: Sync results to CRM and trigger instant SMS/email.

Compliance and Measurement

It’s advisable to review Meta’s advertising policies and your local regulations, especially around data collection and disclosures. Use clear consent language in Instant Forms or online surveys. Track completion rate, cost per lead, and downstream test-drive/showroom visits; segment remarketing by quiz outcome. For reliability, pair the Meta Pixel with the Conversions API.

Automotive Quiz Ideas

  • “Which EV fits your commute?”
  • “Family hauler or weekend warrior?”
  • “Monthly payment comfort zone” pre-qualifier
  • “Trade-in readiness” checklist

In short, using a quiz for lead generation in automotive Facebook ads is both allowed and effective. Done well, interactive forms turn browsing into intent—and intent into appointments.

Leo Sparks

Leo Sparks

US