Boost Auto Insurance Leads Using Engaging Quizzes
How do I generate auto insurance leads with quizzes?
Quizzes turn passive visitors into engaged prospects. Unlike generic online surveys, a well-built interactive form diagnoses needs, educates, and captures data in one flow—ideal for lead generation in auto insurance.
What kind of quiz works best?
- “Find your best auto coverage in 60 seconds”
- “Are you overpaying? Get a personalized savings estimate”
- “Discount finder: see which breaks you qualify for”
Keep it to 6–9 questions, mobile-first, with a progress bar and plain language.
Which questions should I ask?
- Vehicles and annual miles
- Driving history (tickets, claims)
- Current coverage and deductible comfort
- Household drivers (teen driver, multi-car)
- Zip code and garage situation
Use multiple choice and sliders; branch logic to skip irrelevant steps.
How do I collect leads without hurting conversion?
Gate results near the end. Ask for email, first name, and ZIP; make phone optional with a clear consent checkbox. Offer a compelling value exchange: a coverage checklist, discount matches, or an estimated savings range. It’s advisable to state that numbers are illustrative, not guaranteed.
How do I score and segment outcomes?
Create 3–5 result buckets, e.g., Price-Focused, Coverage-Seeker, High-Mileage, New Driver Household. Tie each bucket to tailored CTAs and follow-ups. Send responses to your CRM with tags for vehicle count, risk signals, and intent strength.
Where should I promote the quiz?
- Homepage hero, blog FAQ pages, and exit-intent modals
- Paid social to drivers by life events and interests
- Retargeting ads to site abandoners
- Email list re-engagement
- QR codes on mailers or in-office signage
This is classic quiz marketing: meet shoppers early, deliver value, then invite a quote.
What follow-up converts best?
Show instant results with a clear next step: “Book a 10‑minute coverage review” or “Get a firm quote.” Trigger email/SMS within 5 minutes referencing their answers. Include a short recap and one-click scheduling.
What should I measure and optimize?
Aim for 70–85% completion, 35–55% lead capture, and sub-2 minute time-to-complete. A/B test headlines, incentives, question order, and the number of steps. Marketers are recommended to watch CPL by channel and segment.
Is this compliant and trustworthy?
Keep privacy language clear, obtain explicit consent for texts, and avoid rate guarantees. It’s advisable to include bot protection and audit data flows regularly.
Use a quiz for lead generation to educate, segment, and start relevant conversations—then let your team close with speed and specificity.
